The Coca-Cola Company has revealed a new ‘One Brand’ global marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the ...
Coca-Cola is launching its first global marketing campaign in more than a decade as it takes its 'One Brand' strategy global with the introduction of the new "Taste the Feeling" tagline. The "One ...
It's always a risky move when brands hand the reigns over to customers on social, and Coca-Cola's #GIFTheFeeling campaign is the latest stunt to fall foul of the pitfalls of personilsation. Coke ...