Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well-known ...

Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong.

Amidst the current economic downturn, the impact on account-based strategies has become a focal point for businesses striving to sustain revenue growth in these uncertain times. The challenges are ...

Account-based marketing (ABM) has evolved from a niche tactic for high-value accounts to a strategic growth engine for B2B organizations. However, as marketing leaders look to expand their ABM efforts ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

For this week’s guest Jon Russo, if one word defines success in 2023, it’s efficiency. He joins shenanigan-filled host Katie Martell (her words, not ours) to unpack how to make your account-based ...

Fully 91% of B2B marketers are already using AI for account-based GTM, so we're well past the point of AI adoption being hypothetical. Even so, there's great variance in how it's being used and where ...

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a ...

Is your database ABM-ready? Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based ...