Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

Brands waste billions of dollars on assumptions to target campaigns. Most are based on correlation signals, but if someone misunderstands how one event can lead to another, the entire decision-making ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...