AUSTIN, Texas--(BUSINESS WIRE)--The U.S. Department of Energy’s (DOE’s) National Renewable Energy Laboratory (NREL) has released a public report summarizing the outcomes of the second cohort of the ...

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies When you purchase through links on our site, we may earn ...

Nielsen thinks it has the pieces in place to finally drive up the scale of addressable TV advertising, targeted based on a television household’s profile the way internet ads have been served for ...

Acxiom has released an addressable TV product, built from a segmentation platform it acquired in early December from the Allant Group. The tool, announced this week at CES, leverages Acxiom’s workflow ...