New alarm technicians are probably less familiar with conventional (IDC) systems than they are with addressable systems. I'll even go so far as to say that the development of the addressable fire ...

We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...

Looking to eliminate the complexities of addressable TV advertising, Cadent, an advanced ad-tech company, is launching a self-service planning and buying platform for media buyers and marketers.

A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is ...

Long a pipe dream, scalable linear addressable advertising is now available across all platforms. In fact, TV channels are deploying it now, and these early adopters will likely command extra-high ...

Start-up Caringo this week is enhancing its content-addressable storage system by adding local- and wide-area replication. Caringo’s CAStor 2.0 software runs on commodity x86 servers that have a pair ...

COLUMBIA, Md.—LTN Global is launching what it calls a universal signaling solution designed for addressable TV advertising, LTN Target. LTN Global says that fragmentation in distribution platforms and ...

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider Centro as “a television set that’s ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

Media Cartographer Evan Shapīro Will Lead Three-Tiered Foundation for Addressable Advertising Curriculum Designed for Agencies and Brands Many marketers and brands don’t know what makes quality data ...