With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that ...

Adidas is launching its biggest marketing campaign ever, which will be aimed at high school age consumers. The centerpiece of the campaign will be a 60-second video commercial. The commercial, notes ...

Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

On Friday, Adidas launched a new global brand campaign featuring professional and amateur athletes that addresses how pressure detracts from their enjoyment of playing a sport, according to materials ...

Adidas and Snapchat have joined forces to launch a Bitmoji Fashion Drop allowing app users to dress their Bitmoji avatars in branded virtual merchandise, per details shared with Marketing Dive.

Procurement and advertising agencies don’t always see eye-to-eye but the former can deliver more than just knock-down fees if it pulls in the same direction as marketing executives, according to ...

Beneath the very public collapse of Adidas AG’s multibillion-dollar sneaker deal with Ye is a private legal battle over a $100 million-a-year marketing fund. The fund, from which Adidas claims the ...

Adidas is preparing to ramp up its marketing efforts to strengthen the brand ahead of the launch of its “most ambitious” campaign to date next year. The sportswear giant, which today slashed its ...