Anyone who's used an AI image or video generator knows that these tools are often the opposite of precise. If you're using an AI generator with a specific idea in mind, you'll likely need to do a lot ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Adobe is giving its Firefly AI app a major upgrade, turning it from a video generator into a full editing workspace. The biggest change is that Firefly now lets creators edit videos using simple text ...

Adobe is updating its AI video-generation app, Firefly, with a new video editor that supports precise prompt-based edits, as well as adding new third-party models for image and video generation, ...

Adobe is diving head first into the world of generative AI—it's certainly not alone, with companies like Google, Microsoft, and Facebook also hopping on the artificial intelligence hype train. However ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) unveiled Generative Remove in Adobe Lightroom, bringing the magic of Adobe Firefly directly into everyday photo editing workflows across ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. AI seems to get a lot of bad press about how it’s going to ...

Built on Adobe’s Firefly Services APIs, the new tool automates actions such as generating new background images at scale. Adobe has unveiled a new Firefly “bulk create” feature that lets content ...

First, there was generative AI, allowing creators, editors and memelords to create artificial worlds with just a few words. Now, Adobe is offering the ability to edit those worlds with Prompt to Edit, ...