Analytic Partners, the leader in Commercial Analytics, today released Five Forces Shaping Marketing Budget Decisions in 2026. Grounded in a verified sample of 455 senior decision-makers at ...

Are you wondering where to put your ad budgets to get the maximum results? Optimally balancing brand and performance ad budgets is essential to sustain long-term business growth, but the key question ...

The marketing budget percentage of revenue is a key figure that helps businesses allocate funds for promotional activities based on their income. Factors like industry, business size, growth aims, and ...

Start small with a digital marketing budget, optimize channels, and scale based on results. Prioritize quick-return tactics like PPC, paid social and influencer marketing for new businesses. Gradually ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, ...

Generally, small to medium-sized businesses often find themselves spending somewhere between 3% and 12% of their total revenue on marketing. This is a broad range, and where you sit within it depends ...

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...

For major consumer brands, it has long been true that product prices and marketing budgets are flip sides of the same coin. How do you move something off the shelf? Most likely, spend another dollar ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings. Marketing budgets expanded at the ...