For better or worse, being in the digital advertising business often means getting caught up in the minutiae of A/B testing, on-page adjustments and KPI monitoring. Our clients don't have this problem ...

The key to success in affiliate marketing lies in forming and maintaining mutually beneficial relationships between an affiliate and an advertiser. Their partnership, however, doesn’t happen by chance ...

When I started out in affiliate marketing over a decade ago, life was relatively simple. If you wanted to run an affiliate marketing programme then you went to an affiliate network. Job done. But fast ...

NEW YORK, NY--(Marketwired - Feb 4, 2016) - Rakuten Marketing today released findings of a survey Rakuten Affiliate Network commissioned to Forrester Consulting on the perception and effectiveness of ...

Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s ...

One week ago the Google Affiliate Network (GAN) announced they would be shutting down their platform in the upcoming months. Since then, the affiliate industry has experienced an unprecedented ...

As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can ...

Looking to get into the affiliate marketing game? It’s easier than ever to get started, but unfortunately, you must also be more careful than ever, too – the market is quite competitive, and making a ...