Ads generated by artificial intelligence are nearly indistinguishable from human-made ones, but new research shows they consistently underperform compared to human-made work when it comes to ...

Even when people can’t tell the difference between human and AI content, they usually prefer the human, studies show.

The Generated Awards took place on May 27 in New York City, where the Generated Group presented 9 awards to AI video creators ...

Successful companies integrate AI video into a structured marketing system where content is tied to clear objectives, ...

Generative AI has made content creation infinite. It has also made the brand voice generic, with 70% of consumers saying they ...

The New Pressure Behind Brand Video Production A few years ago, a brand could make one polished video and use it across its website, paid ads, email campaigns, ...

Hello from your friendly human lawyers. If your marketing team is using generative artificial intelligence (AI) in advertising, the issue is no ...