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Amazon will partner with Diamond Sports as part of a restructuring agreement as the largest owner of regional sports networks looks to emerge from bankruptcy. Diamond owns 18 networks under the Bally ...

NBA Commissioner Adam Silver is interviewed during Amazon’s first-ever live streamed NBA game on Friday. (Screenshots via Prime Video stream) “It is here, it is real, it is happening,” said ...

As Amazon begins its new media rights deal with the NBA, the streamer hopes its coverage of the league, as well as the WNBA, leans into positive storylines instead of more controversial topics that ...

Mixing advanced stats with AI graphics, Amazon is trying to cater to hard-core football fans with its "Thursday Night Football" broadcast.

The streaming era is a polarizing topic, especially for sports fans. On one hand, fans have access to more content than they could ever possibly consume. On the other, it’s more expensive and more ...

Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes ...

In a strategic pivot, Amazon.com Inc. (NASDAQ:AMZN) is redirecting its Prime Video efforts towards live sports content, a move aimed at achieving profitability by the end of 2025. What Happened: ...

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors. By Alex Weprin Senior Editor When Amazon takes the stage ...