With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

App Tracking Transparency has not eliminated tracking. What it has done is reduce its reach, increase its cost, and give users meaningful control over how easily their data can be linked across servic ...

China’s state-backed China Advertising Association is already looking for ways to get around Apple’s upcoming App Tracking Transparency feature, the Financial Times reported Tuesday. The ...

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Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

A new iPhone software update called iOS 14.5 is coming next week. It includes a new privacy option called "app tracking transparency," which allows users to decide every time they open an app if they ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...

In iOS 14.5, which is scheduled to be released in the spring of 2021, Apple plans to implement a feature called ` ` Application Tracking Transparency (ATT) '' that allows users to choose whether or ...

With the widespread use of smartphones, laptops and other devices, concerns about privacy in apps become more important every day. Many apps, websites and streaming services demand substantial ...