Bring on the pigment.

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

Could you please give me some advice on how to apply eyeshadow to my hooded eyes? I can’t seem to get the placement right and it’s becoming increasingly frustrating for me—especially as I get older ...

Once you've worked out the best shades for your eye colour, bought the right brushes and decided whether you want to create a smoky eye or something more minimal, there's the back and forth of ...

INSIDER consulted a panel of makeup artists and cosmetic designers to learn the most common mistakes people make with their eyeshadow and how to avoid them in the future. Make sure to use application ...