Even the biggest food companies categorize their offerings into difference customer segments to more effectively meet the needs of the marketplace. Segmentation helps businesses large and small market ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

One of the most frustrating answers to the question “who is your audience?” is all too common in higher ed — “everyone.” But that answer doesn’t help anyone. Colleges and universities do serve a wide ...

It's official: micro-segmentation has become "a thing." Enterprise security experts are declaring that 2018 is the year they are going to do it, and do it right. The irreversible movement of critical ...