The term "archetype," as used in advertising, is based on Carl Jung's theory that humans have an innate tendency to use symbolism to understand concepts and that the subconscious plays a role in ...

Unlocking every Metaphor ReFantazio Archetype is quite the process, but it's essential for keeping up with the RPG's later fights. Basic Archetypes only serve you for so long, so it's a smart idea to ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic operating system. Brand archetypes are no longer a creative exercise reserved ...

Carol S. Pearson, Ph.D., D.Min, is an internationally known authority on archetypes and their application to everyday life and work. Her work in the field has helped people find their purpose and live ...

The greatest pieces of literature would be nothing without their characters. This could be regarded as an obvious statement, of course stories cannot be made without the people — and sometimes animals ...

Much has been said—and continues to be said—about the issues facing women in the workplace. While struggling with pay inequity, harassment, and work-life balance, many women still lament the ...

Forbes contributors publish independent expert analyses and insights. Kathy Caprino, M.A. covers careers, leadership and personal growth. Have you ever wondered why some people are able to stand in ...