At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger. The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...