SAN FRANCISCO (KGO) -- The latest innovation in high tech toys is giving children an early dose of augmented reality. We wanted to find out if AR can really work to educate our children. So we turned ...

Can traditional toy makers capitalize on the rise of smartphones and tablets? Wowwee Toys thinks it can. Next week, the company behind Paper Jamz and Lite Sprites is releasing its first toys in the ...

From the outside, Parker looks like a soft and huggable teddy bear, just the right size for dragging around the house. But Parker holds secrets in his small frame. When viewing the bear through a ...

If you haven’t heard of augmented reality, you will soon, thanks to “Avatar.” Hollywood and Madison Avenue have been quick to embrace the technology — which launches movable 3D images or games on ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

LOS ANGELES, Aug 24 (Reuters) - Walt Disney Co will send "Star Wars" characters into the realm of augmented reality next week to draw fans into stores as they release new merchandise tied to upcoming ...