One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...

I was speaking with a recent client—we’ll call him Bill to protect his privacy—about our next steps for his home care agency. He came to my company with an already successful business. He has a solid ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

As a B2B marketer, I spend a lot of time thinking about marketing funnels. The very idea of a marketing funnel, however, is a bit of a misnomer. When you pour liquid into the top of a funnel, it flows ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

In the ever-competitive sales landscape, customer relationship management (CRM) platforms have become a critical tool for the professional salesperson’s tech stack. Automation, especially, has become ...

There are very few industries that technology has transformed as drastically as the sales industry. If someone had been asked a decade ago to describe a salesperson, the list of attributes would ...