Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...
Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM ...
Leadspace has debuted a new B2B segment-building tool as part of its spring release. The new application, Leadspace On-Demand, allows customers to filter and create segments within the multi-source ...
Almost half of B2B marketers are not using their data to create customer profiles and personas, according to research from B2B Marketing and Avention OneSource Solutions. The report, Can marketers see ...
Most B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and number of employees—according to a recent ...
B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots and hyperlocal advertising, just to name a few. While the number of B2C ...
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