We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

Most B2B companies can't connect LinkedIn ad spend to revenue. Here's the attribution framework, CRM setup, and reporting ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...

It’s frustrating and de-motivating for marketers to hand over leads only for them to be ignored by the sales team. Meanwhile it’s frustrating for sales to receive leads that need more time and effort ...

Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more ...

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. One of the biggest causes for these surprising statistics? How we as ...

Ultimately, it’s the process by which marketers collate the contact details of prospective new customers and assesses their potential to become sales targets. In marketing speak: it’s the process by ...

NEWTON, Mass.--(BUSINESS WIRE)--Global marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that its Priority Engine TM purchase intent insight platform now integrates ...