As the car expert among my friends and family, I’m often called on to answer the same simple question: “What does this button do?” Whether it’s a picture of a car with squiggly lines under it (it’s ...

PORTLAND, Ore. — How do you figure out whether young people looking for a career in auto retailing are cut out for the business? If you are BMW Portland, you leverage the manufacturer's Genius program ...

BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.

German car-maker BMW is set to become the lastest company to adopt the Genius Bar setup popularised by Apple across all of its dealerships, with the full scale roll out of its new “BMW Genius ...

I tried BMW’s Remote Visual Guidance service, which walks owners through some of the more complex aspects of new-car technology. Here’s what I found. By Keith Barry As the car expert among my friends ...