When it comes to advertising, using another brand's logo is usually a complete no-go, but not for finance brand, TD Bank. Coming up with an ingenious solution to avoid copyright complications, the ...

A humorous new television spot for FirstBank in Lakewood, Colo., is not only an attempt to amuse the small-business owners it targets. Jim Reuter, FirstBank's head of marketing, says it is also an act ...

Americans of a certain age may have fond recollections of banks, like getting lollipops from kindly tellers and being issued their first passbooks to deposit earnings from babysitting and paper routes ...

Willis did a series of TV commercials and on billboards was pictured next to the slogan "Trust is just like me, only it's a bank!" By Vladimir Kozlov Bruce Willis - P 2014 Russia’s Trust Bank, which ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. U.S. Bank on Wednesday detailed its partnership with ...

While I was busy ringing in the new year at a lame party with a glass of cheap champagne, K-pop superstars BTS were appearing in an ad for KB Kookmin Bank's online digital financial service, Liiv. One ...

A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...

Most bank advertising follows this theme: We're boring but dependable, so you can trust us to keep your money safe while it earns some interest. So we were surprised to see the ad that Steuben Trust ...

The Chicago River bridge houses are for rent. Corporate advertising appeared on the historic edifices for the first time when Bank of America banners were installed on the Wabash Avenue Bridge Monday ...

Deutsche Bank AG bought full-page ads in all major German newspapers over the weekend to apologize for “serious errors” after misconduct costs helped tip the company into two years of losses. Legal ...