When Major League Baseball introduced its "Baseball Is Something Else" campaign in 2023, it was basically reintroducing the sport to audiences who may have previously been deterred by its rules and ...

As Major League Baseball returns to ballparks and broadcast airwaves, a new case study from Katz Radio Group highlights how radio’s play-by-play coverage continues to deliver value for advertisers – ...

As the 2025 Major League Baseball season gets into full swing, you’d expect the league to use its marketing muscle to hype the heroics of its biggest stars. But its anime-style ad campaign takes that ...

Major League Baseball All-Star is basically a week of tentpoles, and the league's broadcast partners and brands are cramming more into the tent than ever. Earlier this week, Fox announced to Variety ...