The Florida Marlins are a perennial cellar-dweller when it comes to winning and attendance. Management has dealt away the team's best players. So what's left? Some pretty outrageous marketing — and ...

Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on ...

The idea of Major League Baseball letting potential viewers and existing fans see games for free on streaming platforms is tempting. But that isn't enough: To game the game with some quicker action is ...