Whether you're putting together a portfolio web site or just slapping together some slides, knowing how colors affect the minds of your audience makes your message more appealing. Smashing magazine ...

Chromatics are compelling and psychological—and their impact is perhaps that much more poignant when using analogous colors. The color scheme is derived from color theory—the study of how hues connect ...

Kimberly Dawn Neumann is a multi-published NYC-based writer whose work has appeared in myriad publications ranging from Forbes to Real Simple to Cosmopolitan. She’s written hundreds of articles as ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...

When you look at a rainbow, you see colored bands of light. In grade school, you probably learned the acronym ROY G. BIV—red, orange, yellow, green, blue, indigo, and violet. The first five and the ...