It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

The first time I remember becoming conscious of the concept of “basic” was 2019; it was the age of the VSCO girls. You might remember these girls from the halls of your high school, rocking their ...

Sign up for the daily CJR newsletter. If you spend any time on social media, your head can spin at some of the acronyms being thrown around. Especially when you don ...

If you've spent any time on TikTok, you've definitely seen a VSCO girl meme. They're trying to #savetheturtles, love scrunchies, and sksksks their Hydro Flasks are so cute! But what does it REALLY ...

If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

The latest style aspiration for teenagers is the "VSCO girl," an environmentally conscious, carefree young woman who wants nothing more than to hang out at the beach with her friends. But keeping up ...

In 2010, washed-out images of skinny and ethereal white women became the internet’s newest favorite aesthetic. On Tumblr, the platform du jour, there were photos of women, shoeless, in fields of ...