The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

The intersection of artificial intelligence, human learning, and behavior change has gained increasing importance in recent years. Traditional adaptive ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

New year, new you. This is a common phrase at this time of year, often leading to frustration and disappointment. This phrase insinuates many maladaptive characteristics about change: your current you ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...

At the heart of every sales leader's mission lies a singular ambition: igniting sales performance. To propel your sales team toward accelerated results, you must initiate behavior change. Yet, this is ...