This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Suggested Citation: "1 Introduction." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy Impact and Future Directions ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Researchers set out a comprehensive framework for enhancing domestic water efficiency through behavior change, addressing ...