For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Consumers are increasingly making purchases on their smartphones or directly ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...

Global mobile ad spending reached $362 billion in 2023, an 8% increase over the previous year, driven by revenue from short-form video and video-sharing apps, according to Data.ai’s new State of ...

LOS ANGELES, Oct. 21, 2019 (GLOBE NEWSWIRE) -- AdColony, the in-app marketplace for brands, is proud to accept the award for “Best Mobile Ad Network” from the 2019 Adweek Readers’ Choice: Best of Tech ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...