Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve ...

Today's authors are expected to play a major role in the marketing of their books. This is especially true if they're self-publishing or their work is being released through small or independent ...

Book marketing in the world outside of prison is fairly straightforward. The author writes a book, ideally has the foresight to build an author platform in the process, and then uses the platform and ...

There are many career options in publishing — just some of which include book editor, literary agent, book scout, audiobook producer, and book cover designer, but book marketer might be one of the ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Gone are the days where TikTok was considered an app for kids. Since launching internationally in 2017, the video-sharing app has become one of the fastest-growing social media platforms worldwide, ...

Why I Like It: Anything that Guy Kawasaki writes is automatically of interest, since he’s one of the most creative and original thinkers in the business world. In this case, though, Kawasaki (with the ...

Another in our series of conversation about the future of literature and literacy. For more, click here. Book Expo America comes to a close today in New York, an event that helps nearly 1500 ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...