Dublin, Sept. 18, 2025 (GLOBE NEWSWIRE) -- The "Brand Licensing Market Report 2025" report has been added to ResearchAndMarkets.com's offering. The brand licensing market size has grown strongly in ...
YGS Content Licensing is proud to announce a new partnership with Penske Media Corporation (PMC), becoming the exclusive content licensing agency supporting licensing initiatives for six of PMC’s ...
1. Understand the Trademark Licensing Process. Licensing your trademark usually happens in a few phases. First, your company must create a solid brand. Almost immediately thereafter, the company ...
HOUSTON, Feb. 18, 2025 /PRNewswire/ -- The CITGO brand is extending to five new geographic markets with the launch of a brand licensing program for qualified marketers and retailers. Initially ...
In 2017, retail sales of licensed consumer technology devices grew to $11.7 billion worldwide, according to the International Licensing Merchandising Association. Of those sales, 79 percent were from ...
From competitive advantage to expanding overall marketing support or rolling out new product launches, many businesses have looked to brand licensing to extend their overall influence. While there are ...
We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...
Every business owner — and every marketer — incorporates a combination of advertising, public relations, and promotions in their marketing strategies. But how many employ licensing as a marketing and ...
Opinions expressed by Entrepreneur contributors are their own. Since the origination of brand licensing in the late 1920’s to early 1930’s with Steamboat Willy, licensing has grown at a unfettered ...
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