Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

Few channel chiefs reign over a partner program and community with the depth of IBM's. For two years, Donn Atkins, general manager of IBM Global Business Partners, has managed, nurtured and grown ...

Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building lasting loyalty goes beyond offering rewards. Today’s restaurants should shift ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Bank of America re-imagined their loyalty program to increase the rewards for consumers who aggregate not only their bank assets but brokerage and other services.

Canadians are sitting on an estimated $13 to $15 billioni in unredeemed loyalty points, highlighting a growing gap between earning rewards and actually using them. New findings from Scene+® and Bond ...