Google AdWords released a new six-second video ad format called Bumper. The format is designed for mobile users and is an unskippable pre-roll video ad for users. In a blog post, Google described the ...

Bumper ads are easy to dismiss. After all, what can you possibly accomplish in just six seconds? As a result, some advertisers dismiss them out of hand. But they’re missing the point. Because bumper ...

Everyone watches videos on their phones. It's something that video platforms have been trying to contend with for years, and on Tuesday, YouTube revealed a new ad format that is specifically suited ...