Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

BestMediaInfo.com examines how privacy shifts, rising acquisition costs and changing consumption are pushing brands towards ...

DoubleVerify Taps Into IMDb for Insights on Streaming Content Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions Broadcasters See More Potential in Programmatic Advertising Since ...

Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post The case for and against CTV in 2026 B2B marketing budgets appeared first ...

TSN, CTV and CTV2 are Canada's home for football on television, and the exclusive broadcast partner of the NFL in Canada.

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...