Across six episodes, Creators, Drew Michael Scott, Caroline Vazzana, and Tay BeepBoop Nakamoto will work with real people to ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps – their ads are running against. But most programmers aren’t giving ground ...

Do you know the viewership for a specific show when you placing that media buy on connected TV -- say, Paramount+, Disney+, or Peacock? Probably not. The connected TV (CTV) business does not offer up ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

As CTV advertising grows in popularity, advertisers are eagerly embracing the explosion in programming options and the growing programmatic market. This has led to many seeking data signals that will ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...

CTV has scale, attention, and advertiser belief, but its hybrid TV–digital nature is exposing agency silos, uncoordinated ...