Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

In the following experiment, you will solve two decision problems. These problems arise in the context of building a new company for an imaginary product. A detailed description of the product follows ...

You need a new senior exec and you need him in fast. There’s an opportunity to seize, or a challenge to overcome, and the new hire will help you get on top of it pronto. Giving candidates a real ...