Value in Health, the official journal of ISPOR- the professional society for health economics and outcomes research, announced today the publication of research demonstrating that discrete choice ...

As America’s healthcare system continues to evolve, it is critical that our perception of care and its value to patients evolve with it. In the past, value assessments have marginalized patients’ ...

American Journal of Agricultural Economics, Vol. 94, No. 3 (April 2012), pp. 786-800 (15 pages) We investigate whether individuals will voluntarily increase the complexity of the tasks they complete ...

The authors used a discrete choice experiment to analyze patient preferences for attributes of provider choice, including wait time, breadth, travel time, continuity of care, and monthly premium.

This question was at the heart of an experiment that Vox Creative was asked to run on behalf of Volvo. Because Volvo believes that understanding human decision-making helps them make better cars for ...

Quantum objects are notoriously shifty. Take the photon, for example. The quantum of light can act as a particle one moment, following a well-defined path like a tiny projectile, and a wave the next, ...