Inspired by the "world's most beautiful race," Swiss luxury watchmaker Chopard celebrates the 2021 edition of the Mille Miglia with a new limited-edition chronograph. The timepiece takes cues from the ...

Since 1988, Swiss luxury watchmaker Chopard has celebrated the classic Italian 1000 Miglia car race with timeless models that feature a sporty character and retro elements, mirroring the rally that ...

Few auto racing records still stand from 1955, and only one has a watch commemorating it. In 1955, British driver Sir Stirling Moss finished the Mille Miglia with a record time that has remained ...

The key to designing a great car-themed watch is to keep it car-adjacent without being too on the nose. The watchmaker should exploit some linkage between watches and automobiles but not create ...

Chopard and Bamford Watch Department have teamed up once again for an exclusive collaboration. This time around, the two parties worked together to deliver the Mille Miglia GTS Power Control Bamford ...

Since 1988, Chopard has been a partner and the official timekeeper of the famed Mille Miglia, which is celebrating 90 years. These days the competition is reserved for vintage cars that took part in ...

As the Mille Miglia, Italy’s famed vintage road rally, got underway in Brescia on Tuesday, longtime sponsor Chopard was front and center with two new Mille Miglia special-edition chronographs. As he ...

Listening to Chopard copresident Karl-Friedrich Scheufele describe the company’s 30-year relationship with Italy’s beloved Mille Miglia race, it’s immediately apparent that this is no mere corporate ...

Chopard has once again nabbed pole position at the Mille Miglia. The Swiss watchmaker has returned as world sponsor and official timekeeper of the famous Italian endurance rally for another year, ...