Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

The road to recovery for the movie theater business has been tough. So AMC Theatres’ announcement on Tuesday that it could run out of cash by the end of the year or early 2021 wasn’t too shocking.

Cinema advertising firm National CineMedia, which plays ads on movie theater screens, has hired Steve Sapp to drive out-of-home digital ad sales well beyond the multiplex during the pandemic. By Etan ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

DC Comics are creating a thirty second cinema ad to promote the DC Relaunch, of the "New 52" through September. Each ad will include an end card that retailers can add their logo, address and offer ...

When the pandemic struck cinema, advertising was the most affected media channel, down 80% of its 2019 ad revenue. The Drum reported in April that ad spend was expected to fully recover in 2025, and ...

Zoe Jones, marketing director at cinema advertising company Digital Cinema Media, picks up the thoughts of TBWA/UK's boss Peter Souter and the potential that cinema advertising holds, when he spoke at ...

Cinema advertising revenues rose 6.5% from $636 million in 2012 to $678 million in 2013, according to the latest figures from the Cinema Advertising Council, which includes the two dominant cinema ad ...

The road to recovery for the movie theater business has been tough. So AMC Theatres’ announcement on Tuesday that it could run out of cash by the end of the year or early 2021 wasn’t too shocking.