To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

Amid the current challenging economic climate, brands must navigate rising costs while consumers seek to manage their spending. Only one in three consumers feel they have discretionary income after ...

In a development that could provide an impetus for the burgeoning cinema advertising marketplace, Nielsen Media Research Wednesday unveiled Nielsen Cinema, a new unit that intends to do for in-theater ...

Just as the holiday movie season kicks into high gear, the cinema ad industry is unveiling its most substantive research to date showing that commercials played in movie theaters substantially boost ...

Absolut Vodka has chosen Edinburgh as the location for its first ever UK cinema advertising campaign. The ad, called ‘Mulit’, is the latest in the brand’s Absolut Pictures series, and will show before ...

Most of us have experienced sitting through a long stream of advertisements before a movie starts at the cinema. But who ...