Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...

NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the leading luxury, dine-in and art house cinema advertising network, ...

When the pandemic struck cinema, advertising was the most affected media channel, down 80% of its 2019 ad revenue. The Drum reported in April that ad spend was expected to fully recover in 2025, and ...

NEW YORK, March 30, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, ...

The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group. By Etan Vlessing Canada Bureau Chief National CineMedia has ...

National CineMedia LLC has filed for bankruptcy in a voluntary move. The major cinema advertising network revealed Tuesday it had submitted the Chapter 11 petition. It did so as part of a ...

Cinema advertising has always come a poor third in terms of revenue for most cinemas, behind ticket sales and the profits from snacks and soft drinks. Many major cinema chains around the world ...

The expanded network is expected to increase monetisation opportunities for cinema partners, while advertisers gain wider ...

Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. The report was based on WARC global forecasts for ...

NEW YORK & BELLEVUE, Wash.--(BUSINESS WIRE)--National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new ...

A new report from the accounting firm predicts that cinema revenue is "on target to reach pre-pandemic levels by 2025, when it's forecast to be worth $46.5 billion" — even with lower admissions. By ...