New research from Ahrefs, a leading marketing platform, found that Google's AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago.

Two studies released last week indicate that Google’s AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

Researchers at University of Tsukuba examined Japanese-language Instagram advertisements to determine how the linguistic features of ad copy are associated with click-through rates (CTR). The findings ...