There is a disconnect between what we think happens when we make a decision and what actually happens in the brain during ...

Instead, the framework demonstrates that the brain lacks any localized neural process for decision-making, revealing that what we perceive as a conscious choice is actually an emergent property of ...

This post was co-authored with Professor John Vervaeke 1. Thinking, Fast and Slow is one of the great books written on cognition and decision making. In a clear and accessible fashion, it made popular ...

Lawyers strive for fairness and justice in every case they handle. However, the behavioral science research shows that human reasoning in legal contexts is inherently flawed and vulnerable to both ...

Summary: A new study has isolated the foundational cognitive engine driving human creativity and technological advancement.

Problematic usage of the internet is driven by interconnected pathways involving behavior automatization and emotional responses.

Despite growing awareness of the role of nutrition in health and cognitive function, the intricate neural mechanisms linking sensory signals and dietary ...

Savvy marketers are turning to cognitive sciences to better understand how the brain works and then leveraging that knowledge to forge conscious and subconscious connections with consumers. This ...

Emerging research suggests that what we eat may influence our brain’s ability to think, remember, and age healthily. While no ...