The Chief Ice Officer® program trains cold plunge instructors with science-based cold, breathwork & biohacking—and ...

Embrace the chill ...

Believe it or not, there are a lot of cold-water swimming enthusiasts in the area, and it's growing in popularity! Dena Marshall, founder of water-strong and cold-water swimmer, joined us to share how ...

For recovery after intense training and to promote health, ice baths have been trending for years. But do all people benefit from “cold therapy”? Studies and experts increasingly suggest that women ...

If you live near a body of water in the northern latitudes, you likely have heard of your local polar bear club — usually made up of a group of hearty swimmers who take part in cold water swimming.