Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

The world’s leading color authority, Pantone, just announced that its 2026 Color of the Year is 11-4201 Cloud Dancer and describes it this way: “A whisper of tranquility and peace in a noisy world.” ...

But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka ...

Pantone’s professional color-matching kits can cost anywhere from several hundred dollars to upwards of several thousand dollars for pros who work in industries like fashion and interiors. Its newest, ...