ELF Cosmetics and Supergoop sell two similar sunscreens at drastically different prices. I've tried both and personally prefer the dupe, which is $24 cheaper. That said, Supergoop offers a higher SPF ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

Which Elf lip gloss is best? There are many lip products to choose from, including tinted lip balms, lip stains, lip pencils, liquid lipsticks and traditional lipsticks. But nothing beats a lip gloss ...

Which Elf cosmetics are best? With a full range of low-cost alternatives that give more expensive premium brands a run for their money, choosing the best Elf cosmetics can be a challenge. From ...

Which Elf lip balm is best? You don’t need to settle for just any drugstore lip balm when you can get Elf’s hydrating, clean ingredients and still spend less than $8. Elf lip balms are widely ...