You might say it’s just a pigment of your imagination ...

Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

Color science is the term we use to describe the ‘look’ of colors from particular cameras or brands. It sounds like it should have a definite technical basis, but it’s actually quite hard to pin down ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

In its latest deep-dive video, Fujifilm explores how years of film-era experience have shaped the color science of its new GFX ETERNA 55 camera. Fujifilm has just released the latest episode in its ...