ScienceAlert on MSN

Scientists Complete Schrödinger's Color Theory Over 100 Years Later

Visual representation of color spaces aligning with a mathematical apex. (LANL) Beauty may lie in the eye of the beholder, ...
Forbes

Where Have All The Colorful Cars Gone? Study Shows Them Vanishing

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...
People

New Color Never Before Seen by the Human Eye Discovered by Scientists, Study Claims

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...
Autoblog

Gender-based car color study has men seeing red, women seeing silver

Yes, red is the most popular vehicle color for men, and women like silver more than any other color, according to a study by iSeeCars. It’s hard to make perfect sense of the study, which explores ...
VentureBeat

New study: Women of color in tech aren’t just underrepresented, they’re also undervalued

There’s been a lot of discussion about how we see few women of color in tech because there are few of them in the STEM pipeline. But a forthcoming study my team conducted as part of the Kapor Center’s ...