Promotion testing provides valuable feedback for marketers. Different offers and presentations can be introduced to small test audiences, with varying product messaging, packaging or media. Control ...

With digital testing, multiple data points become key to creating confidence in students Year after year and in study after study, we see the same thing: Confident students are better students. But, ...

Year after year and in study after study, we see the same thing: Confident students are better students. But, as one student pointed out in a 2019 survey, that confidence is easily shaken. “I feel ...