Youtility, a pioneer in behavioral AI for consumer engagement focused on why consumers make decisions, today announced the second close of its seed round, bringing total funding to $4.2M. The round ...

Consumer behavior does not shift gradually anymore. It moves quickly, often in response to inflation pressure, digital convenience, social influence, and changing ideas about value. People are ...

Retail is undergoing a major transformation as artificial intelligence compresses the customer journey, enabling AI assistants to make purchasing decisions in seconds. Brands must now market not only ...

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

Earth AI was announced late last year and the integration with WPP Open follows an expanded partnership around cloud and AI ...

The research shows that most near- and below-prime consumers are employed and actively engaged in managing their finances yet ...

Chris Voss joins The Money Signal for a conversation on negotiation psychology, behavioral finance, and real-time ...

Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail Monitor, 85 percent of retailers view the provision of product information ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...