How Gen Z’s Consumer Behavior Collapsed The Marketing Funnel

Gen Z’s consumer behavior collapsed the traditional marketing funnel. Discovery, validation, and purchase now happen at once, ...

Webinar: Optimizing Retail Decision-making Amid Disruption

This SJ x Centric Software webinar on June 23 will look at how AI is influencing merchandising, planning and inventory ...
Nature

Consumer Information Search Behavior and Decision-Making

Consumer information search behaviour encompasses the processes by which individuals gather, evaluate and apply external data in order to make purchasing decisions. In both online and offline contexts ...

The Race To Connect Consumer Data May Be Missing The Real Signal

AI’s edge may come not from more consumer data, but from better signals on consumer emotions, expectations and intentions ...
Nature

Behavioral Intentions in Consumer Decision-Making

Behavioral intentions in consumer decision-making represent the self-reported likelihood that an individual will engage in a particular purchasing action. Rooted in social and cognitive psychology, ...
Women's Wear Daily

EY Future Consumer Index Reveals Dramatic Shifts in Shopper Behavior Amid Inflation and Rising Costs

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...
Entrepreneur

How to Use Market Research to Make Decisions

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

NIQ Launches Survey Groups to Connect Consumer Sentiment with Real Purchase Behavior

NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new ...
Kalkine Media

Why Are NYSE Composite Consumer Giants Staying Resilient in 2026?

NYSE Composite consumer companies remain in focus as spending patterns, retail demand, trade developments, and household ...
Forbes

The Evolution Of Decision-Making In The Digital Age

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Comscore’s Q1 2026 AI Intelligence Report Shows Scale of Claude’s Breakout Growth as AI Continues to Influence Search, Discovery and Consumer Decisions

Comscore, a global leader in measuring and analyzing consumer behaviors, today released its first AI Intelligence Report for 2026, which showed the scale of breakout growth from Anthropic’s Claude ...
MSN on MSN

Brands must understand consumer psychology to remain relevant – Lolu Akinwunmi

One of Nigeria’s leading marketing communications professionals and Group Chief Executive Officer of Prima Garnet Africa, ‘Lolu Akinwunmi, has underscored the critical role of consumer psychology in ...