Youtility, a pioneer in behavioral AI for consumer engagement focused on why consumers make decisions, today announced the second close of its seed round, bringing total funding to $4.2M. The round ...

Retail is undergoing a major transformation as artificial intelligence compresses the customer journey, enabling AI assistants to make purchasing decisions in seconds. Brands must now market not only ...

Consumer behavior does not shift gradually anymore. It moves quickly, often in response to inflation pressure, digital convenience, social influence, and changing ideas about value. People are ...

Earth AI was announced late last year and the integration with WPP Open follows an expanded partnership around cloud and AI ...

Shoppers and brands now operate according to completely new principles in a consumer environment that is undergoing rapid transformation. Market changes have created a dramatic shift in how people ...

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

The research shows that most near- and below-prime consumers are employed and actively engaged in managing their finances yet ...

Chris Voss joins The Money Signal for a conversation on negotiation psychology, behavioral finance, and real-time ...

Sandiip Kapur of Promodome Communications suggests summer marketing needs cultural insight, personalization and real-time ...